The Data Behind Video

The Data Behind Video

The data doesn't lie. Video is the most effective way you can share your brand / products / services with your customers.

Unfortunately, it's been too expensive and difficult to scale, "83% of marketers would increase their reliance on video as a strategy if there were no obstacles like time, resources, and budget". (Buffer)

With VidArmy's affordable plans and simply process we can help you make video a cornerstone of your brand. 

If you're still not sure just how impactful video can be for your business, check out the research and data, compiled by those in the know. 

 

The Data Behind Video

  • 82% of Twitter users watch video content on Twitter
  • YouTube has over a billion users, almost one-third of total internet users.
  • 45% of people watch more than an hour of Facebook or YouTube videos a week.
  • More than 500 million hours of videos are watched on YouTube each day.
  • More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.
  • 87% of online marketers use video content.
  • 72 Hours of video are uploaded to YouTube every 60 seconds. Looking for keywords to implement in your TrueView strategy? Try our Free Keyword Tool
  • One-third of online activity is spent watching video.
  • Saudi Arabia is the country with the highest daily online video access, with 98 percent of online video penetration among the population (via statista). 
  • 85% of the US internet audience watches videos online.
  • Every second, a million minutes (17,000 hours) of video content will cross global IP networks by 2021, according to Cisco (via Forbes).
  • The 25-34 (millennial) age group watches the most online videos and men spend 40% more time watching videos on the internet than women. 
  • Over 500 million (half a BILLION) people are watching video on Facebook every day (via Forbes).
  • Over half of video content is viewed on mobile.
  • 92 percent of mobile video viewers share videos with others.
  • 90% of Twitter video views happen on a mobile device.
  • Periscope users have created more than 200 million broadcasts.
  • 10 million videos are watched on Snapchat per day.
  • 51% of marketing professionals worldwide name video as the type of content with the best ROI.
  • Marketers who use video grow revenue 49% faster than non-video users.
  • Sixty-four percent of consumers make a purchase after watching branded social videos (via tubularinsights). 
  • 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
  • Social video generates 12 times more shares than text and images combined.
  • Views on branded video content have increased 258% on Facebook and 99% on YouTube as of June 2017 (via tubularinsights). 
  • [NEW] You can now use GIFs in Facebook ads! We tried it out ourselves, and on the first day the ad below outperformed any other live Facebook ad we were running.
  • Video drives a 157% increase in organic traffic from SERPs.
  • Videos up to 2 minutes long get the most engagement.
  • 85% of Facebook videos are watched without sound.
  • Video on a landing page can increase conversions by 80% or more.
  • Native videos on Facebook have 10 times higher reach compared to YouTube links. 
  • The average CVR for websites using video is 4.8%, compared to 2.9% for those that don’t use video.
  • Having a video on a landing page makes it 53% more likely to show up on page 1 of the SERP.
  • 46% of users act after viewing an ad.
  • An initial email with a video receives an increase click-through rate by 96%.
  • Cisco states that Live internet video will account for 13 percent of the total video traffic in 2018 (via Forbes).
  • Video attracts two to three times as many monthly visitors.
  • Blog posts incorporating video attract 3x as many inbound links as blog posts without video. 
  • Combining video with full-page ads boosts engagement by 22 percent.
  • Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
  • Internet video traffic made up 69% of all global consumer Internet traffic in 2017.
  • By 2019, internet video traffic will account for 80% of all consumer Internet traffic.
  • 81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)
  • 6 out of 10 people would rather watch online videos than television. (Google)
  • Mobile video consumption rises by 100% every year. (Insivia)
  • By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)
  • 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)
  • A Facebook executive predicted that their platform will be all video and no text by 2021. (Quartz)
  • YouTube is the second most popular website after Google. (Alexa)
  • Users view more than 1 billion hours of video each day on YouTube. (YouTube)
  • 59% of executives say they would rather watch a video than read text. (Wordstream)
  • 75% of all video plays are on mobile devices. (eMarketer)
  • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
  • 72% of customers would rather learn about a product or service by way of video. (HubSpot)
  • People are 1.5 times more likely to watch video on their mobile phones. (Facebook)
  • 92% of users watching video on mobile will share it with others. (Wordstream)
  • By 2020 there will be close to 1 million minutes of video crossing the internet per second. (Cisco)
  • 65% of people use YouTube to help them solve a problem. Want to build a house or remove weird parasites from your eye? YouTube might have the answer. (Google)
  • Social media posts with video have 48% more views. (The Marketing Helpline)
  • 45% of Twitter users want to see more videos from celebrities. (Twitter)
  • 90% of Twitter video views happen on a mobile device. (Twitter)
  • Over 1.9 billion people use YouTube. That’s about one-third of the internet. (YouTube)
  • The highest earner on YouTube made $22 million last year. He’s 7 years old.
  • YouTube has 23,946,561 subscribers (and counting!) (SocialBlade)
  • 62% of people said they were more interested in a product after seeing it in a Facebook Story. (Marketing Land)
  • Facebook has over 8 billion video views per day. (TechCrunch)
  • 75 million people visit Facebook’s video platform every day. (Adweek)
  • Social video generates 1200% more shares than text and image content combined. (G2 Crowd)
  • Video promotions are now equally as popular as photo promotions on Facebook. (Socialbakers)
  • Snapchat users watch 10 billion videos each day. (Mashable)
  • More than 1 billion videos are viewed on TikTok every day. (MARKINBLOG)
  • Video campaigns on LinkedIn have 50% view rates. (LinkedIn)
  • Social video gets shared 1200% more than text and images combined. (Wordstream)
  • Mobile video ad spend is expected to be around 72% of the total digital ad spend this year. (eMarketer)
  • 81% of businesses prefer to use Facebook for their video marketing. (Buffer)
  • Videos attach 300% more traffic and help to nurture leads. (MarketingSherpa)
  • A website is 53 times more likely to reach the front page of Google if it includes video. (Insivia)
  • Including a video on your landing page can boost your conversion rate by up to 80%. (Unbounce)
  • Nearly 50% of internet users look for videos related to a product or service before visiting a store. (Hubspot)
  • Video increases organic search traffic on a website by 157%. (Conversion XL)
  • 25% of companies publish videos every week. (Buffer)
  • 85% of consumers want to see more video content from brands. (HubSpot)
  • 65% of executives have gone to the marketer’s site and 39% have called them on the phone after watching a marketing video. (Forbes)
  • 97% of marketers say video has helped users gain a better understanding of their products and services. (Hubspot)
  • 52% of marketers say video is the type of content with the best ROI. (HubSpot)
  • Adding video to your emails can increase click rates by 300%. (HubSpot)
  • 50% of viewers aged 18-34 said they would stop what they were doing to watch a video from their favorite creator. (Google)
  • On average, people spend 2.6x more time on pages with video than without. (Wistia)
  • 64% of consumers will make a purchase after watching branded videos on social platforms. (Tubular Insights)
  • Video is expected to make up 82% of internet traffic by 2021. (Cisco)
  • YouTube video kills it with over five billion views every day VideoNitch
  • Videos under two minutes long get the most engagement. (Wistia)
  • 85% of Facebook videos are watched without sound, while 60% of Instagram Stories are watched with the sound on. (Instagram)
  • Google Chrome blocks autoplay ads as a way to make the 82% of consumers that hate autoplay stick around. (Marketing Land)
  • 33% of viewers will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes. (Ad Age)
  • 65% of viewers skip online video ads as soon as possible. (CNBC)
  • 93% of marketers use video. (SingleGrain)
  • 73% of B2B marketers say video positively impacts their ROI. (Tubular Insights)

The takeaway

VidArmy is the most affordable and easiest way you can create world-class videos to grow your brand. What are you waiting for?


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